You can take your judgement and SHOVE IT





One of the benefits of working in the fitness industry for so long is that there is never a shortage of reminder that we all start somewhere. No matter what genetic or otherwise advantages you may have – we all go through a learning curve that cannot be skipped, although there certainly are some shortcuts.


In my years I have seen the following scenario THOUSANDS of times –


-Girl joins gym because she wants to lose weight.


-Girl proceeds to spend hours on the cardio equipment working herself into a messy ball of sweat. Does some classes too.


-Girl does this for months – sometimes years.


-Girl eventually notices some of the slim and attractive girls over in the weights area – and she is also deathly bored of cardio, so decides to venture over.


-Girl proceeds to use some machine based and a few free weights at a very easy weight, going for 15 or more repetitions and never reaching anywhere near failure – because you know – scared to “bulk”


-Girl does this for a few more months. Maybe years.


-Again – realises she is not getting anywhere.


-Finally – spends a few hours googling about weight training and decided to start lifting heavier in which case often some sort of injury/postural issue starts coming up because there are problems with technique that aren’t being fixed.


-Girl stops. Takes time to recover from injury/issue.


-Comes back and starts back at point 1.


Now this can go round and round for years – I’ve seen it myself.


Decades even. And yes I’ve used the scenario of a girl – but really it works for both genders. Though males tend to get to the second half of the problem a lot faster as they realise they can’t grow muscle doing cardio – but then without guidance end up doing way too complicated stuff in a short space of time and injuring themselves.


Now this is the story that I would venture about 98% of the female “fat loss” wanting new members at a gym fall into. Does that seem high to you? It shouldn’t. Not when you hear the rest of the story.


You see up until now this may sound a little judgemental, but I beg to differ. See the judgement that I say needs to take a long walk off a short plank is the self righteous “why can’t you just do this faster” judgement that I see and hear around the place from those who have well and truly gotten too big for their boots.


They forget what it means NOT to know what they know now. They forget what it was like to not have ANY true information about fat loss except what the media tells you on TV and be frightened of dumb stuff like “bulking” in females.


They forget – basically, that everyone starts somewhere. Including the greatest physiques of our time – at some stage also had absolutely no idea what they were doing.


They did strange versions of what to “us” seem like basic exercises, they “wasted” months and years doing classes and cardio trying to lose weight rather than getting straight into the weights…


And they forget – that this learning curve is something we all go through.


Now I was “lucky” in a sense. When I ventured into a gym I did the above scenario – but because I was battling binge eating disorder coupled with exercise anorexia and after I had done daily cardio for HOURS and my brain could not fathom ANY MORE – I dared to think maybe there was something more interesting in this hell hole!


And so for weeks I watched from the comfort of the treadmill – and watched what the big guys in the weights area were doing. There were no females there at the time.


And then I got the courage to ask one of the trainers to write me a weights program. I took to it diligently, and soon wanted more. So on my own accord I started venturing more into the weights and with the support of the “big scary no brain muscle guys” (aka some of the kindest people you will ever meet!) I began my learning curve.


Mine was a little faster yes – but that comes down to my personality. I have always been curious and wanting to do what others aren’t – so being the only female daring to enter the “big boy” area was like a glowing neon sign for me.


Looking back – I wish I had gotten a trainer earlier, I would have saved myself some frustrating postural issues had I had someone looking over and keeping me informed on why some things are done the way they are. But hey, my learning curve, I’ll take it.


The point is no one, not me or otherwise, has a perfect linear line from the first time they join a gym to their dream body. There are detours. Time lapses. And total failures. But that IS the journey.


And while 98% go this route – it is truly when I come across someone from the 2% these days that the uselessness of judgement REALLY proves its point.


I’ve had a new client start with me recently, that for all purposes is DEFINITELY the 2%.


She had never joined a gym before. Her physique and experience come from her own aerobics done at home. She is genetically blessed with an amazing physique to work with, and one that she has obviously taken good care of.


She is DEFINITELY predispositioned to weight training – you can just SEE that her body willingly and easily takes to growing muscle.


Even so – she has a learning curve.


This predisposition is ONLY an ADVANTAGE BECAUSE:

She has me! HA!


Truly though. Without an experienced trainer, she would very likely have gone the traditional route and possibly done lots of metabolic and physique damage for a few years before she ventured away.

But she was lucky enough to come across me right at the beginning, get her the info that she needed straight away – and BAM – she is taking to weight training like a fat kid on cake.


Even so – she isn’t immune to silly newbie mistakes. She still forgets some techniques and does the kind of strange movements that some will snark across the gym at. She is still learning.


Very quickly mind you – but still learning.


Not only is her mind having to learn all these new techniques and strengths – but her body is physically and neurologically setting up new pathways to handle this workload.

Will she get faster results than others because of her genetics? YES.


Sorry. Deal with it.


Will they be SO much better that someone with less spectacular genetics who also committed, got proper support and skipped the usual yo-yo start would just not even be able to compete?


Well actually, no.


Cause you know what? Regardless where you start – what your genetics are, and what your therefore POTENTIAL is: is kind of bullshit anyway.


Had she been anyone else with her amazing genetics and NOT followed the path she has – she could have easily fallen into step with every other long winded and frustrating journey.


Her genetics wouldn’t have saved her from that.


And just cause you haven’t looked after your body until now does NOT mean that you are doomed. Your choices starting NOW is what determines your future.


Your past is done. Let it go. Make the choice MOVING FORWARD.


And so you over there with your smug look and your condescending head shake wondering “how can people be so dumb?”


I get it – I really do.

In my less than angelic (HA!) moments I have the same thoughts cross my mind, more from frustration at how HARD they are making it for themselves then anything else really – but truly –


I get it. Because I remember. That we all start somewhere.


And years and thousands of people later I KNOW without a shred of a doubt that the sooner someone can come into your life and create that shift in your mindset to knock you out of that yo-yo cardio cycle the sooner it all starts to change –


You can’t force anyone. Some are naturally more stubborn then others.


I’ve always been curious so when someone told me that cardio wasn’t doing me any favours for getting the body I want I immediately wanted to know more.


But others are stubborn. You can tell them, but they won’t be receptive. They aren’t ready to hear it.


And that’s ok. Yes it’s annoying as hell knowing what you know and seeing it come true month after month and year after year –


But you know what?


You can take that judgement and shove it. Be grateful that you got there, and have the ability to enlighten others now. They may not always follow all that you say, but I promise you they remember.


And when they are truly ready – they really WILL remember.






Are you creating a Life or a Lie?


Are you creating a Life or a Lie?



I remember back when I was a wee teenager – somewhere around the final few years of high school, they sent you to a career counsellor.


Someone so clearly trained in the art of figuring out what you want to do that they figured out that what they want to do is help you figure out what you want to do.


Yeah.  I didn’t really buy it.


But they gave you some lame aptitude test, and another one about what type of job you are “suited to” (omg WTF???!!!) and then plugged out some ideas, like a smorgasboard of pre-prepared, over cooked and totally dry and bland “rest of your life” ideas.


And then I watched as sure enough – 99% of the sheep (myself included!) went and picked one of these well trodden paths and off they went.


And somewhere along the way it hit me –was I creating a Life? Or a Lie?


Was I actually doing anything that mattered? To me? To anyone?


Was I going to follow in the footsteps of all those before me and design this cookie cutter life?


I could see it was where most were still headed, largely blind to the possibility that they are actually getting further and further from their TRUTH.


I didn’t really get how it wasn’t obvious to them though?


I mean they whinged about their jobs mostly non-stop. Rarely got crazy excited about anything except maybe their next holiday that they saved up all year at the job they hate so they can go on it….


I felt like I was in the twilight zone – was I the only one seeing this?


In the midst of their claims that they are creating a Life – I could very clearly see all they had created was a Lie.


A facade of what LOOKS good to the masses – the going out, social events, nice cars, nice houses… but on the inside?


They were still as lost as the day that career counsellor had first nudged them in a particular direction.


And the further it got? The further the lie was hidden. Until some, well MOST – no longer realise there was ever anything more to it.


Their house is now SO nice, their car SO fancy and their paychecks SO handsome that they have started to believe that this IS what they wanted all along anyway.


Never mind the mind numbing dullness. The stagnation. The lack of any kind of spark or burning from within.


The problem with this lie is that it is such a good one.


It makes you feel secure. Comfortable. Confident.


So if ever the inner voice dares to rise and ask the dreaded questionHOLD ON – IS THIS ALL THERE IS???


Well – it gets jammed back down quicksmart.


Cause I’ve got the house, the car, the spouse and the 2.5 kids with netflix and takeaway 2 nights per week so FUCK YOU




How dare this voice try to pop up now? And whisper? So softly – WHAT IS THIS?


What is this LIE that you are masquerading as a LIFE?


What happened to me? To what you KNOW inside is true? To what you were going to do before the world told you it wasn’t real?


And then the choice comes – do you jam that whispered voice back down again? To maybe resurface again in a few years? Or to be stifled and resurface as illness, disease?


Or do you FINALLY, TRULY – let it out?


Let it be heard.


Let yourself be REAL


And change course – in the direction of your truth, not in the direction of the path set for you so many years ago.


How about you finally step back onto YOUR path?

The one no one has walked- because it is your own?


Because it was ALWAYS meant to be brought to life by YOU alone.



Why are you taking such small bites?



Let’s just make sure we ARE in fact on the same page here ok?


Let’s just make sure you DO in fact know that you are born for an incredible life, one that is completely by your design, fuck the rules and society’s norms – let’s just be really clear that you ARE in fact committed to living your life on purpose and to your full potential?




Glad we got that sorted.


Cause if not? Then I can’t help you anyway. If limits, and constraints, and what you CAN’T do is your default choice for life, then I have absolutely NOTHING for you.


You don’t need to have achieved everything you have ever wanted yet. You don’t even need to know how it could be possible to achieve everything that your incredible soul KNOWS is meant for you.


All that matters is that you know – that you KNOW beyond a shadow of a doubt, that you are NOT limited by anything but yourself, and that you just cannot, not even for a moment, buy into this idea that what everyone else has is what you should want.


That that is ALL you can have.


So if we are on the same page? And you are the alpha fucking superstar who can and will and simply MUST live life on purpose and create a lifestyle by design and NOT by default then let’s get into this –


Why oh why are you taking such small bites?


Why – when given the option of seeing all your dreams realised, and this big juicy shiny apple presents itself and you just KNOW that this is YOUR apple – why do you THEN take a step back and rethink how to approach this?


Carefully analyse, take some small bites, check over them before going back for more, and gradually attack this big juicy apple so fucking slowly that by the time you start really getting into it?


It’s rotten.


Your dreams, your big shiny goals, have literally rotted in front of your eyes.


Because really – if you ARE in fact the badass crazy have it all and only in total alignment superstar that we just determined you are –

Then why the fuck are you not biting off way more than you can chew?


I mean COME ON – when in your life has taking the slow and steady, controlled and careful approach ever resulted in you unleashing the real you?


When has that approach ever made you feel on fire, like your soul is breathing, like you are truly LIVING?


You are built a certain way – a way that desperately NEEDS you to surrender to what you KNOW is right. Not what others say is right – but YOUR right.

And when you think back to your greatest moments? Achievements? Elation and joy and just total fucking IMMERSION into the depths of your soul –


When you think back on all of that – was any of that because you took some small bites? Analysed and then  went back for a little more?

Slow and steady and not “overdoing” it? Being sure not to “burn out” and to aim for “balance” and whatever other buzz words those that are NOT born for it use?


No, of course not.


The times that you felt most alive, most vibrant, most successful and most completely 100% undeniably YOU –


Was when you jumped in head first. Took a huge bite. Didn’t even think, just FELT and TRUSTED and kept on fucking chewing and then WENT BACK FOR MORE.


It was when you allowed yourself to be swept up in the moment, in the alignment, in the faith that THIS is exactly where you are meant to be.

It was when you were taking on WAY more than is “reasonable” and yet when no one who truly knew you could have said for a moment that you were burning out.


Because really?


You were on fire. You were relentless in your pursuit. Unlimited in your achievements.


You were driven. Scattered sure. Leaving things undone all over the place.


A total mess on the outside perhaps – but holy SHIT was stuff happening.


The amount of stuff you got happening in that time was more than others have done their whole lives.


The mess? It’s just part of the process. The design. The creativity. It is just part of YOU – unleashed,




Unobstructed by limits and warnings and everyone else’s stress.

It is you – on fire and completely on purpose.

In those times – did you ever consider taking a smaller bite? I mean really?

Did it not feel like you were invincible when you were flying so fast your feet couldn’t touch the ground and you KNEW in the deepest part of your soul that you are living exactly as you always dreamed?

Of course!


And you knew – YOU KNEW

That taking a step back, a smaller bite, analysing –

That wouldn’t help.


That would ruin everything. It would ruin your flow. Your passion.




So stop it gorgeous – stop letting THEM into your head.


Take the biggest bite you can and then chew like crazy – and then go back for more!

Cause you?

You are BORN for this!




Is your Life on Track or on a Detour?

Is your Life on Track or on a Detour?





There was a long time in my life, actually probably a couple of decades or so, that I believed that I was born for big things. I don’t know how, I just knew. In what way? Well that changed often, different ideas about career paths, but somehow always in the way that I saw myself speaking in front of thousands, inspiring, helping people to live life on purpose and stop their excuses and STEP THE FUCK UP.


The problem was it just never quiet seemed to happen you know?


I would move from one job to another, trying new things, and somehow I just KNEW I was meant for more so it would happen.


It wasn’t until very recently, this year in fact, that it really hit me that this destiny was NOT guaranteed. I was not ENTITLED to it. It was not a given because it was “meant to be”.


I looked at the path of those that had gone before me, and it finally hit me clear as day – I wasn’t that special.


I wasn’t that special that success was going to happen to me just cause I wanted it to!


I guess it took me a while to understand because so many things had come easily to me in my life. At school I picked things up quickly, when I took up TaeKwonDo I was technically perfect, I had natural abilities that I easily coupled with HARD WORK and shock horror – I excelled.


So I guess over time I started to take it for granted that the HARD WORK was a part of it, not just my natural ability.


And so as the years passed by, and I kind of moved from idea to idea, always taking to it quickly and easily but then getting bored just as quickly and therefore getting LAZY – I realised I was quickly getting nowhere.


Have you ever done that?


Just kind of kept looking for the something shinier rather than repolishing the thing you already have?


I did that until I took a huge detour into several different industries, and yet somehow always found myself veering back in the same direction.


My destiny.


Which had not eventuated.


Crazy right? It didn’t just happen without me realising?


And then it kind of hit me.


This is UP TO ME.


No one is walking around with my destiny just trying to find me so they can give it to me. And you know what? Neither is yours.


You can be as naturally talented as you want, as skilled and as beyond amazing and are just clearly BORN FOR IT, but if YOU don’t do the work and STEP THE FUCK UP then it’s as good as gone. You may as well have never had the talent in the first place.


And this is where I see people die daily. Give their lives away – miles and years away from a place where they KNEW what they were meant to do.


And so you kind of dragged off in different directions, as life tends to do when you aren’t focused on what is ahead, and suddenly you look back on yourself and you can barely recognise yourself.

You aren’t sure where it went, how it all changed, and how you ended up here.


Cause somewhere deep down you always knew you were meant for something more, but you just didn’t well… get there.


How did that happen? Or more to the point how didn’t it happen?


It was in the moments you walked away. You tossed your hands up. You “took a break”. And before you know it your break was a decade ago and you can barely remember what it was you were taking a break from.


Your destiny won’t change. Your purpose, your calling, that THING that you are here on this earth to do and to make a difference and the DREAM of how you are meant to live, it doesn’t have an expiry – and every day that you continue to ignore it is another day wasted.


Destiny always wins out – in the end.


On their death beds, it seems crystal clear to people what they missed in their life, what they SHOULD have done, how they SHOULD have stepped up, what risks they should have taken and what they most regret NOT having done.


It’s never what you have done – it’s always what you HAVEN’T.


It’s the way that you kept letting life situations dictate your life – rather than choosing your life.


The way you let things happen TO YOU rather than making things happen.


The way that now that it’s all over it seems SO OBVIOUS how easy it would have been for you to just stop the excuses and be BRAVE and do the work.


But in the moment- you are tired. You are bored. You are unmotivated. And you are uncertain.


So in that moment of weakness, of emotional state, you walk away. And then the next day.


And then before you know it you have kept walking so far that it’s the end of your life and you can’t even be sure where you ended up.


Your destiny will not just happen to you, it won’t come up to you at just the right time to say “ok well now you are here”.


FUCK that beautiful.

It is you all the way. Each and every day. You want it?


Then just show up and TAKE IT.


Each and every day. Over and over. Until. And if it doesn’t work?


What – straight away?


Well then you keep showing up. This is your destiny babe, not a detour.


Get the FUCK OFF the detour, and onto your real path.


And then just don’t get off. It really is as simple as that. You get on it and you stay on it.


And then when you are sitting there at the end of your life and looking back you will have no regrets, nothing you gave up on, nothing you held back.



Ana sign off




Step up or Move Along






What makes you different?

What burns within you that separates you from the other 99%?

It’s something you’ve always known, always felt, even before you knew what it was, how to think it, how to say it, how to express it –

Even before ALL OF THAT


You FELT it


You KNOW. Deeper and surer of this than anything you have ever been sure of.

That you are here to GO BIG. Make an impact – on hundreds, thousands, millions.

To make your difference. Leave your mark. Leave a legacy that stretches further than your family, your friends, your wealth.


No, you seek and DEMAND a legacy that is unlike any other.


So when it feels impossible, when you feel lost, like you are alone, still fighting this fight.

Night after night, morning after morning, day after day, you grind, you push, you sit on the edge of falling at any moment.

A moment away from falling, always fighting tooth and nail to get through.


As everyone around you “grows up”, “settles down” and “gets responsible” you worry about being left behind.

And yet – you can’t worry that much.

Because you know the path of the 99% – it is all around you.


And you know that is NOT your path. Not your destiny. NOT how your story ends.


You can’t tune into the reality TV, can’t make yourself care about who married who in the latest show, can’t even make yourself turn on the TV because you know the shit you will see.

Whilst they laugh at you, pity you, always pushing, always demanding more, and ask why you can’t relax. Why you can’t stop. Why you can’t just settle the fuck down and be a real grown up.


And do what you think?


Come home and turn on the brainless box? Get some takeaway? Sit and give your brain and your life power and your creativity over to a hunk of technology designed to STOP you creating?

Stop you expanding. Stop you helping. Stop you from your destiny.

They won’t get it. They can’t.

Just like you can’t get them, every fibre of your being fights it, refuses it,


And even in the worst.

In the lowest.

In the moments you catch yourself thinking IS THIS ALL WORTH IT the little voice in your head can’t be ignored:



Because the alternative? May as well be death for you.


May as well be a swift death rather than the dragged out slow death of the 99%, watching days, weeks, months and years go by like they mean nothing….

The most confusing thing you have ever come across – an entire GENERATION of people that are HAPPY when a day flyes by so fast that you don’t realise it – NOT because they were passionate and living their dream, but because its ONE LESS DAY before the weekend!

It astounds you that someone could be happy their life is passing them by?

EXCITED for only 2 days out of 7?????!!!!!


The numbing of the senses through technology, and the slow death of your life purpose diminishing.

So it’s come to this.




For how long? How low can you go? How much can you handle?

Well that is the true question of the 1%.

99% can’t go for long without running back to Plan B.

That’s why there is 99% of them.


You KNOW you are made for this. Going to succeed – on a HUGE scale that you can’t even fathom yet from your broke bank account and second hand furniture.

But you know it’s there. You just haven’t got it yet.

So keep going.


There is no other way for you anyway is there?



Ana sign off

Why SMART goals are actually the stupidest method for goal setting and the method for goal setting that actually WORKS

Why SMART goals are actually the stupidest method for goal setting and the method for goal setting that actually WORKS



Since the beginning of time (or at least since personal development and goals etc become the most popular buzz-words around) people jumped on the S.M.A.R.T goals bandwagon and have been flogging it ever since. In school, in the fitness industry and in any workplace training situation as well as countless others – you can pretty much guarantee someone will bring up the importance of SMART goals.


Now here is where the problem lies. And before I launch into the problems that you may have experienced trying to set  and IMPLEMENT SMART goals, let me say that they DO have a use, as I will explain later, but it isn’t for those who intend to live a life outside of the norm. For those happy to settle into what life gives them with just a few comfortable additions here and there, those who choose fitting in over standing out, there is a place for these goals, cause truth be told – that is EXACTLY who they were invented for.


But what if that isn’t you? What if you are the 1% ?


What if mediocre and fitting in and not pushing the envelope TERRIFY you much more than the risks taken to achieve a life few even dare to dream of?

Well then my dear – you have been RIPPED OFF being told that SMART goal setting is the way that you will get there. Wasted time and effort. Feeling annoyed?

Well here comes the good news – the turnaround for someone like you once you STOP buying into the masses goal setting technique is SUPER FAST. Like immediate.


But hold up for just a moment – I know you’re curious, but you naturally want to know first – what the hell is actually wrong with SMART goals?


Lets start at S – Specific. Trust the masses to shut down all hope of growth and imagination right at the first letter. THEY say specific is good – if you don’t make your goal SUPER clear and identifiable down the last minute detail, you will fail. What the 1 percenters know is that getting laser focused on ONE SINGLE OUTCOME is a guaranteed disaster when you are talking about dreams and goals that lie outside the usual sphere. Talk to any hugely successful man or woman in their chosen field and lifestyle and they will tell you that almost EVERY success they ever had was not on their original plan. They had to come at it with the end in mind – and trust that the journey there would work itself out.


For example their goals of their dream body, house, lifestyle, career – they had to focus on where it was all going but not on the EXACT house, EXACT body fat percentage or EXACT job at the EXACT firm. Cause what happens when you achieve that goal? Do you suddenly feel happy and contented and that you can NOW be satisified? Of course not, that’s a total lie. And if you don’t achieve that SPECIFIC goal of say losing exactly 10kg? Then are you a failure and have to suffer and eat your way back to square one? Sounds moronic but the sad truth is that is EXACTLY what most of us do – because we are PROGRAMMED to believe that that single specific goal is all that matters and anything less is just not good enough. What a great way to ensure you set yourself up for failure and rebound. Specific is not what you need – a specific vision of what you want is what will get you there, not a pre-set and defined goal that will at best mean nothing when it is achieved and at worst set you on a cycle of fail/beat yourself up/start again.


Ok – Measurable. This again relates to being specific – if you set a specific goal of 10kg weight loss, then you can measure that by weighing yourself. Dah!

Let’s keep this short – what happens when your goal is tied to a number on a scale that can vary based on HUNDREDS of reasons not all of which are under your constant control? Yep – you feel like a failure. Beat yourself up. Back to square one. I will cover how a goal can (and does need to be) still measurable later, but not in this way.


Achievable? Realistic? Oh dear, these two letters are basically one and the same and the number one letters that grind my goat. What the hell does that even mean?


That somehow there are goals that exist that CANNOT be achieved? Really?


This kind of limited thinking is exactly what the masses eat up – because their friends and family and media dictate what is “achievable” or “realistic” for them, and there lies their limit.

“Oh you can lose 10kg but probably not more than that because you are big boned and your mum/sister/long lost pet iguana has always been a bit bigger so it’s just how you will be to. Genetics.”


Let me tell you something – what is REALISTIC is determined by the masses by what has already been done. As if the world and society has not been built on the history of people who have done things that OTHERS NEVER DID and that is why we now know the world is not flat, enjoy our food heated up in microwaves and “just google it” is not mumbo jumbo but a phrase that almost everyone understands.


The world is FULL of examples of people and goals that were NOT realistic, and in the minds of others around them were NOT achievable. But hey they did it anyway – lucky them right?


Not so much. What is realistic is self-determined – stop letting others tell you otherwise.

When someone says that isn’t realistic or achievable – THEY MEAN FOR THEM.


And of course Timed. Ah yes, Timed. Cause if 6 months from now rolls around and that scale doesn’t show 10kg then you have FAILED. Mhm. Big fat failure. Go eat your sorrows away.

I think you get the drift. So let me tell you how your GOAL SETTING should look if you actually want to achieve stuff, ACHIEVE EVEN MORE stuff than you could imagine, and have it be a cycle of constant SUCCESS without the beating yourself up and starting again bit.


Firstly let’s get really UNSPECIFIC. Let’s say your goal is to lose 10kg. Or it was – and now you need to upgrade that goal to something that actually works. Well what do you really want? What will losing 10kg actually give you? Cause I guarantee you it isn’t the joy of stepping onto a scale and having the numbers 10kg less come up to show your mass is now 10kg less. How do I know that? Well because if it was then you would have already thought of other ways to make that goal easier – ie cut off a limb. If that was truly absolutely all that you desired and wanted – that option WOULD have crossed your mind.

But it’s not what you want – you want something else.




And what it means can be different for everyone. For me my weight loss meant a feeling of lightness, freedom, sexiness and power. I felt I could do and be anything. I wanted to buy any clothes and know that basically anything looked good. Never worry about a roll or a lump. Eat good food effortlessly and not even desire junk. To feel like I was living up to my worth – that my outside was equal to my inside strength.

All that stuff had NOTHING to do with the scale, obviously. What a dumb goal.

But that stuff is specific – and THAT is the stuff that made me commit to the goal. Not 10kg less on a scale. Seriously – what does a piece of plastic and metal mean to me? Nothing. What does the way I feel within myself and see myself? EVERYTHING.


So get specific – but not about what you want – but ABOUT WHAT GETTING WHAT YOU WANT MEANS TO YOU.


What about measuring? Making sure your goal is realistic? (cause heaven forbid you should stretch yourself too far and fail – failure is the ultimate fear right?) No, much better to settle for something less, attainable, approved by others.


Those who succeed on a GRANT scale – the one percenters JUST LIKE YOU make a habit of OFTEN and CONSISTENLY setting HUGE goals that are nowhere near realistic and SCARE THE HELL out of them because they have no idea how they will achieve them.


See that word? HOW? Not IF.



Cause guess what is no longer your enemy? Failure.

Failure is not infact a thing – it is a word that people invented to keep the masses in check – if you set a goal and you fail well…you probably didn’t set it SMART. Go back and aim a little lower. And then lower again….


Those who succeed know that if something doesn’t work the first time what they have is a VERY VALUABLE LESSON – one that if they learn from they can increase their chance of success next try – OR realise that they are going for the wrong goal after all and RE-DIRECT.

Oh and not timing your goals? The best thing you can do. Because guess what put a time limit does? It sets you up for two failures – one is that you can’t do it sooner than that time cause your mind is so focused on that end date. And the other is if you don’t succeed by set time then you have… that’s right… FAILED.

But you need to set a time or you won’t get a rocket up your but to do it right? Yep – so here it is – NOW.


Your goal is being achieved NOW.


The moment you decide to do it, it is already there. You are already that slim, healthy, vibrant girl who effortlessly eats to nourish and for who junk food is just an occasional indulgence. You become that person IMMEDIATELY with your mind – then the rest just follows. No you don’t physically lose the 10kg in that moment – but you do in your mind. And that means your goal will happen just as soon as it possibly can. Maybe in 6 months, or  maybe in 3, or 2. But why set a limit of having to take a whole 6 months to do something you could have done in 3?


Finally – get rid of all ideas about what is realistic or achievable. That is NOT a thing – it is an OPINION. So it is time to raise your opinion about what you are capable of.

The most successful among us have always set huge goals well above anything they could truly be specific or timed about. And along the way they had MANY LESSONS, and they continued. And what they reached was so far above even their loftiest goals. And definitely EONS above what anyone considered “realistic”. So they wanted to earn 1 million this year and they only earned $750,00? Boo hoo. Better than their first realistic goal of $100,000.

So they wanted to be lean enough to do a fitness model comp by the end of the year and instead they achieved their dream body by June and then decided they don’t want to compete and instead got a photo shoot and went on a dream holiday for a month to enjoy their body in a bikini? Yeah – boohoo.


Your goals will always change, grow, do complete u-turns and there will be a lifetime of LESSONS.

But remember it is about finding your way to the HOW and not being stuck on the IF.


You will find a way if you believe hard enough that you must – if you believe a failure is the end then it will be.

So time to push aside those SMART goals and doing what is “right” and start setting some LOFTY goals and start doing what you REALLY WANT.



Ana sign off


Diets start on a Monday


Diets start on a Monday –

but your life starts NOW.






Recently (well, during the last 8 weeks or so) I’ve lost a significant amount of weight. This was not because I was unhealthy or even over weight as I had happily been a normal weight for a number of years following my recovery from binge eating – indeed this was purely, honestly and with no shame – about me wanting to now be two sizes smaller and have a truly killer body for my wedding, Melbourne summer, my honeymoon and beyond.


Full disclosure – it IS all about the aesthetics for me right now. Having spent the greater part of a decade trying desperately to overcome binge eating so that I could have a healthy relationship with food and not use exercise as a punishment and risk losing the love I have for training – my focus was always my health and fitness.


Which was all well and good – I was always fit and healthy. Sure I had a little extra pudge here and there but I was a walking talking shining example of the healthy life.


But again – recently – I got real honest. For the longest time I would look in the mirror and see my curves, my glowing face, my energy that just jumped off the glass – and I was disappointed. I couldn’t put my finger on it – I was incredibly fit, and my health was impeccable.


So why the feeling of gloom? There was no pride, no achievement, no sense of accomplishment.


And then a little voice spoke up, so quietly because it knew I didn’t really want to hear it, I’d told it to shut up so many times before.


It said ” I just want to look shit hot” Like stupidly, unneccasarily, unashamedly smokin.


And for the first time I listened – I  didn’t tell her to shut up, that that is so shallow, that it should just be about your health.

I actually let myself hear it aloud and felt the overwhelming sense pull of a goal that I truly desired, one that would really make me excited, fulfilled and driven.


And do you know what? For the first time ever, having started and stopped a “diet” maybe 100’s of times before, I made a decision to start that day.





I know, crazy right? Everyone knows diets start on a Monday. You need the weekend to clean out (aka eat) all the junk in the house, plan your weekly meals and workouts, start “fresh”.


EVERYONE knows that.



Except that it rarely works. You finish the junk food and battle the worst cravings of your life for the first 3 days of the new diet. You feel so proud of how you didn’t cave that by the first weekend you decide you deserve a treat. Which sets of a craving, and as you’ve already used all your willpower you cave, throw away the rest of the weekend as write off and get ready to start again – ON MONDAY.


Cause that’ll work yeah?


How many times have you done this? I ‘ve done it more than I would ever want to count. The more I did it the more convinced I became that the next Monday would work.

Even if it wasn’t just a week apart, maybe you lasted two or three weeks, but inevitably the Monday curse struck again.

I get it – I’ve been there. Over and over, round and round on this merry-go-round, for years.


And whilst I’ve maintained and happily gone about my life for the past couple of years, with that honest realisation of what I truly wanted, and (shock horror) IT WASN’T just health and fitness – well a whole new chapter started.


One entitled – the real me – unapologetically honest, clear and demanding.



No – I DON’T need to lose two sizes. But I want to.


No – I DON’T care if you disagree with this goal – it’s mine not yours.


No – I AM NOT judging you because you choose to remain overweight or healthy or fit whilst I strive for something different – it is MY GOAL, not yours!


And NO – I do not care if it makes you uncomfortable that I am openly admitting these things – that my dear – is YOUR problem, not mine.



I know everyone loves a progress report – so in 8 weeks I’ve lost just about 6kg, and am hard at work for another 5 or so in the next 6 weeks.

Yes it’s hard sometimes, yes it means some sacrifice and yes it is absolutely worth it.


In fact – I would go so far as to say this so far has been more satisfying than any health/fitness goal I’ve ever had.


Why? Because it’s mine. Completely honest and real about what I most want, and not what I “should” want because it is what society accepts as a “good” goal.


And it started on a Wednesday – not on a Monday.


Because as soon as I decided it, I couldn’t not start it, I couldn’t not do it, because this wasn’t about what I SHOULD do, it was about what I must, what my mind simply wanted so badly I couldn’t put it off any longer.


And that’s what diets starting on a Monday is all about isn’t it?


It’s putting off that pain, that torture, the thing you are dreading – for just a few more days. It’s not something you look forward to, it’s something you desperately try to avoid. And the you wonder why this newest Monday starting diet falls flat?


Cause Diets start on a Monday –

but your life starts NOW.


This moment. And every other day you put it off before Monday is a gift you are wasting, giving up.


It is your life that you are wasting.


If your goal is not like mine, great. And if it is, great. It really doesn’t matter, what matters is that it is YOURS and it feels powerful, aligned and light to you. That it feels like where you want to be heading – not where you want to be running from.


I can’t speak for all goals – but if you’re wondering if my goal is worth it, if you have similar thoughts but are scared to admit them, scared that you might get there and it won’t be worth it – well, it is.




So it’s time to cut the crap, Monday never comes, and when it does it brings with it baggage, guilt and dread.

If you truly want something, you need to go after it RIGHT NOW, in this moment, and every moment thereafter.

Because diets start on a Monday, but your life starts NOW.


Don’t waste it – think where you would be NOW if you had started your REAL goal 6 months ago?

Well RIGHT NOW you have the chance to be six months from now where you REALLY WANT to be.


Your move baby.




Ana sign off


Positivity – A dirty buzz word?


Positivity – A Dirty Buzz Word?






This 21st Century buzz word has the ability to invoke powerful feeling within someone – very few people have no opinion on the matter anymore.


For some it brings about feelings of strength, energy, focus and determination. RESILIENCE.


For some of us who have been around the bend a few times it can make you want to roll your eyes or punch the next person who tells you to “stay positive”.


And for some of us – me included in this group now, it kind of just makes you want to vomit.


Not because positivity or being positive has any negative or repulsive connotations alone – but because of the way that media and social norms have the power to churn every good idea out to the masses in a tiny, fractionalised and bubbly pile of poop that everyone can jump on and smother themselves in (STINKY!)


Positivity had good intentions – it was meant to inspire people to be HOPEFUL, consistent, to not get dragged down and to keep on keeping on.

But like any good intention, it could not go unpunished. Or in this case – unspoiled.


Before you knew it you had self proclaimed “positive thinkers” out there day in day out telling anyone who would listen (and ESPECIALLY those who wouldn’t, kind of like next-gen Jehova’s witnesses) that they just need to stay positive, put on a happy face, that you only get what you put out so only put out positivity, no matter how crappy things get, JUST KEEP SWIMMING.

And I’m going to say it – it just went too far. It is no longer positivity when the person telling you about it makes you want to throw your sushi at them. It might be painful to hear – but if your positivity is making everyone else NEGATIVE, then chances are you’re not actually that good at it!


Want to know the best way I’ve learned to inspire positivity?


Be it.


Do it.


Believe it and act accordingly – all the time whilst never ever telling anyone they should try it.


If it’s really that great, if you’re making it look so frickin amazing then trust me – they’ll want a piece of it.


They will ASK you about it, and hang on every damn word that comes out of your mouth about it.



Because we all know there is a difference between learning and being taught right? You can teach and show and explain and PUSH all you want, but if the person on the other end isn’t in the mood for RECEIVING, ie LEARNING, then you’re just trying to push a square peg through a round hole. Yeah if you’re strong enough you might make it happen, but it will be painful, forced and won’t look how you wanted it to.


A forced smile isn’t really the same thing is it?


So what does positivity really mean to those who live it? To those who believe in it, do it and breathe it whilst never jamming it down anyone else’s throat?


It’s a little like this. Negative people start to disappear. When you try to force positivity onto others you sure as hell will attract exactly what you ask for – negative people that need a shift in attitude, but that doesn’t mean they want it. And so you keep pushing, keep trying, keep beating your head against that brick wall.


When you do it for you and no one else the rest just kind of takes care of itself. Slowly but surely the negative people fall away, get replaced by others, and sometimes you don’t even notice it.


What else? Well positivity was never about putting on a brave face and keeping on keeping on. You know – grit your teeth and force that smile and just “look on the bright side”. That’s all media hyped mumbo-jumbo designed to keep you in a state of crap.


Truly positive, inspired people have this “magical” ability to look at things NOT as reflections of their personal success or character as a human, but rather as lessons. Something didn’t work? Interesting – why not? What else could I try? What power do I have to change things moving forward?


Not “wow that was a really stupid thing to do, oh well, no point getting down, I’ll just do better next time”. NOTHING learned, trying to apply a bandaid to your wound of “I’m not good enough” and blindly continuing on. Genius!


Lessons and failures are not there to be ignored and pushed down with positive thoughts. They are there to help you grow – yeah call that a “positive spin” on things if you want, but in reality it’s just understanding that as humans we are designed to feel and deal with a range of emotions through both the negative and positive spectrum. Trying to push away the negative ones with forced positivity gives you no added strength or resilience for your future, if anything it makes you weaker cause you’re playing a dangerous game of “how much can I push down before I implode”.


Positivity sucks. There – I said it.


The good news? You can stop with the pretending, stop with the faking and pushing and trying to be perfect.

And you can start being real, cause that’s where success truly lies.


Give it a try!

The newest miracle weight loss pill – and why I’m promoting this one!


The newest miracle weight loss pill – and why I’m promoting this one!


spoon pills


I know there’s been a lot of controversy lately. Companies and individuals having to eat their words after putting their names and support to a bunch of interesting new products and claiming them to be true miracle cures when there was no solid research to back this up.

Sadly as someone in the health and fitness industry, this came as no surprise to me. Right from the first time I hear of these “miracles” I can smell the product endorsement grants from a mile away. Yes, it irritated me that these “health professionals” are on TV where millions of gullible people are eating up every word that comes out of their mouth if it says anything along the lines of “continue to be lazy as fuck and still get skinny”, but it was a case of – their choice, their problem.


If you pay attention there is practically a new miracle coming out each week. Magic shakes, magic pills, cram yourself for 5 days then starve for 2 days (I nearly fell out of my chair when I saw an article labelling this as “intermittent fasting”). Yeah, it’s all works (kind of). And yeah, it’s all absolute crap. Please bring me the majority of people who will be able to live on these magic pills, shakes and crazy restrictive eating plans for their whole lives and I will eat my words.


But the reality is that 99% of people who try any “lose weight fast” scheme may or may not lose the weight, but they almost ALWAYS put it back on and then some.


Because they stop it don’t they? This plan that looks so exciting when you read about how someone dropped 5kg in the first week just by drinking only juice. You get inspired, excited, but somewhere….deep down, you know its only temporary.


You know that in a week, two, max three, you will have lost heaps of weight, will look how you want to look, and you will be back to what you do now, and put it all back on.

Yeah, you know it isn’t permanent.


Why the hell would you drink only juice for the rest of your life????


It’s crazy. But somewhere our logical mind has been overridden with all the advertising that we actually believe now that doing these drastic and mostly expensive programs through out our entire lives is the best way to go.


I guess I have a pretty heavy opinion when it comes to miracle cures – so what is it that I could possibly be promoting?

Deep breath gorgeous – here it is.


The one secret miracle cure that will get you your dream body and KEEP IT FOREVER is this – believing you are a slim person.




“But I’m not slim – I’m fat!” *grabs chunk of stomach for emphasis*


Yeah, I here ya.

And THERE is your problem.


For as long as you can remember, you’ve seen yourself as fat. Yeah there has been more and less –but you are ALWAYS looking to be slimmer, to find the perfect diet, perfect training – perfect you.

You can’t even remember when it all started sometimes, but you just know that you have to be slimmer, because well… you’re fat.

And you may be slimmer now, some would even call you healthy and totally normal, but in your mind – you are still fat.




I get it, it’s a cycle. You feel like you can’t see yourself any differently.


So let me see if I can get this AHA moment happening for you – WHY would you stick with anything FOREVER, why would you search for a long term way of life that gives you the slim vibrant body you want if you would STILL believe you are fat????


It makes sense to look for the miracle, for the quick fix. Because that way you can get slim or close to just long enough to enjoy it, but then go back to your previous lifestyle and put it back on just in time to make sure your mind doesn’t feel uncomfortable that maybe you aren’t fat anymore.


I mean, its all that your mind understands – how could it process I am slim now? It has no experience in that state, of the emotions, of the actions and demands on it.

So it will continue to seek out plans that will take it straight back to fat as quick as possible to ensure that belief is not shattered.


And THIS is the miracle weight loss pill that no on tells you about – how when you FINALLY get your mind to catch up with your goals, then it will actually start working!

When you get yourself out of your “forever fat” mindset and start believing there is more for yourself than just the next popular craze – that you are worth more, and that you respect yourself more – THEN and ONLY then will you succeed.


Then you will be drawn to a lifestyle that makes it simple and effective to lose the excess fat and keep it off.

Because you will FINALLY understand that you ARE NOT a fat person, you are in fact a SLIM PERSON with EXCESS FAT!


And when you believe that you are actually that slim person, you will finally do all that you can to make it happen. You will stick to your eating, your exercise, everything – because you will believe and therefore KNOW that NO MATTER WHAT YOU DO – you will always end up slim anyway.


Tell me that wouldn’t be cool? To be so sure of your success, to know that everything will work out exactly as you had planned.

Pretty cool.


But first – you need to start with that one magic tool that can make it all happen, and will cost you nothing.

Get inside your mind, and start the process. Begin to imagine, visualise yourself slim. Repeat to yourself daily affirmations like “I am slim and it is effortless for me to maintain”. Don’t put them in future tense – it NEEDS to be present tense.

Because it is so easy to get in the habit of seeing your dream body in the future, some distant “one day”. But that one day never gets any closer- you need to bring it up to right NOW!

Because when you can believe that this is truly happening for you right now – you will commit and do everything in your power to make it happen.

So what’s the miracle?


The miracle is if you actually follow through with it or not – or if you just go back to the same old merry-go-round.


The miracle? Is something you have the power to create for yourself.

Your move.



Ana sign off

P.S. Have you downloaded the FREE report on “The 7 Things  you DON’T know about Crushing your Cravings and how to FINALLY get the body of your DREAMS” ??? It’s only available for a short time so grab your copy now by clicking HERE


You’re not doing enough – and why you need to hear it!

You’re not doing enough – and why you need to hear it!





Big girl pants on baby – there’s something you need to hear.

It’s just not good enough gorgeous – what you’re doing now.


Yep. Sorry. Tough love time.


All the hours you put in, the well-intentioned plans you make, that to-do list that you write and re-write 10 times a day – its just not good enough.

Those goals you write, do dreamboards for, and work towards everyday.

The way you push and push and PUSH until exhaustion and only sometimes give yourself a break.

The way you demand more from yourself in one week than most do in a year.

The times you give up the social events so you can stay on track with your food, the times you go home early so you can get up earlier than everyone else in the morning to make shit happen.


Well – it’s not enough.

It’s not even close to enough.



Because you are MEANT for more than the “others”. Your idea of success is so far beyond the limits most people have for themselves that to even begin to compare would be a joke.


Settling for the typical cookie-cutter marriage with your 2.3 kids and just being happy that you don’t hate the person you’re with?


Settling for a “well-paying” job with some room for growth and stability while you secretly count down the days to the weekend every week – because you ONLY enjoy 2 days out of 7 EVERY WEEK????


This isn’t you babe. You wouldn’t be here if it was. You and I would NEVER have crossed paths or you would have run away a long time ago.

Because we don’t dream small.


We dream huge, impossible, uncontrollable and scary dreams.


Dreams that keep you up at night, wake you in the morning and stay with you all day.


WE are the ones who dream while we’re awake, whilst others only dream while they’re asleep.


So you know what? This is not even close to good enough for you.

You were not born to settle in, settled down and settle. You push and push and push some more because it is your nature, your right, your passion.

I get it – oh boy do I get it.


The allure of the mediocre sometimes. Like you haven’t sometimes looked around at the majority and wondered – how do they do it?

How do they feign enthusiasm for their life-sucking jobs because they can go on maybe one holiday a year?

How do they rationalise their crappy relationship even though all they ever do is whinge about the other person?


Most importantly – how do they not want more?

Expect more?

DEMAND more?


How do they seem so satisfied with things as they are? As they always will be?

I get it. I feel that way sometimes too – usually when I’m swamped with tasks, trying to juggle it all and for just a second I wonder – how come I can’t be like that?

To just not care. To just go with the flow. Call things in my life “luck” and just wait for the world to do what it will.




But I can’t.

And neither can you.

Because even when we push harder than ever before- it just shows us how much more we have left.

And THAT’S why it isn’t good enough.




Your limits are unlimited.

Your dreams boundless.

Your opportunity unparalleled.


You have within you all the drive and passion that you could ever need to succeed, but you have to be prepared to go further.

Yes you can rest when you’re exhausted – or you can press on, discover for yourself just how limitless you are.

You can “take a break” – or you can take a deep breath and dive straight back in.


So don’t for a second give in to the small minded talk – the voice that says “you’ve been doing so well, working so hard, you deserve a break”. Maybe you don’t need to push so hard. Maybe you can just go chill out for a bit…..

Or maybe – don’t. When the going gets tough – work harder.


Be the person who doesn’t have excuses, because you don’t need them.

Because you are that prepared to stand up for your dreams and never back down.


Be YOUR version of good enough, your standards, even if they are a mile higher than anyone else.


All that means – is you need to surround yourself with some new people! Other people who dream bigger than anyone else. And let them keep you up and forward, don’t let the majority bring you down.

You will be doing a disservice to yourself and to all the lives that you can impact by living your potential if you don’t keep pushing – until.




Ana sign off